Market research in social and in solving problems of uncertainty

Sara Casolaro


This work is a result of the author's great experience in the market researches field. Mixing both theoretical and practical aspects, it analyses market research as a useful tool to take decisions when uncertainty is dominant, in the light of the social changes occurred over the last 15 years.


uncertainty; market researches; social changes

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Robin J. Birn, “The Effective Use of Market Research: How to Drive and Focus Better Business Decisions”, Kogan Page 2004;

Ivano Casolaro, “L’entropia nella comunicazione” – pubblicazione di tesi di Master presso l’Università di Teramo sul sito, pagg. 12-19 e pagg. 29-36;

Amedeo De Luca, “Le ricerche di mercato. Guida pratica e metodologica.”, Franco Angeli 2006


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Science & Philosophy - Journal of Epistemology, Science and Philosophy. ISSN 2282-7757; eISSN  2282-7765.