Gupta, Anshu, Department of Operational Research, University of Delhi, Delhi-110007, India, India
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Vol 27 (2014) - Volume 27-2014
Multi-criteria media mix decision model for advertising multiple product with segment specific and mass media
Abstract PDF
Ratio Mathematica - Journal of Mathematics, Statistics, and Applications. ISSN 1592-7415; e-ISSN 2282-8214.